Apple Watch and its luxury gambit Essay Example | Topics and Well Written Essays - 500 words

Apple Watch and its luxury gambit - Essay Example t it made its launching a disappointment to the many apple fans waiting for the product as they questioned what possible feature or reason would make them spend that amount of money. The watch comes with beautiful wrist bands that make them look like jewellery and a button that makes swiping of the screen easier, however, it was noted during the launch, there were confusing array of touches and buttons that were not as obvious as other apple devices. The launch of this watch was a disappointment to many because it did not meet the high standards people expected from it. Though there are many who appreciate and embrace the watch as it is, appreciating the features that come with it, the design and its uses, most people did not like the high prices associated with the new device and also how it did not have extra features from most smart phones as such. There are advantages of this commercialization. The market has had a chance to get to know the product. Apple’s creation of Healthkit in its operating system for the watch has brought a new feature where the consumer can keep track and record of health and fitness. The watch also receives data from smart phones and tablets-even though this is still restricted to the Apple ecosystem. The watch has a mobile payment services thus it can be used in transactions, just like a phone. It also has siri a personal assistant and it can control Apple TV. The risks related to commercialization of this watch outweigh the benefits. This is firstly, due to its very high prices announced when it was being launched. The prices seem to target a specific class of people. The other reason is due to its dependence to a smart phone- the watch cannot run on its own-just like the way apple phones share data with other apple phones only. (Lashinsky, 2012). However, there a few applications that can run independent of the smart phone like telling the time. Appropriate research and consideration of the target market did not seem to be put